Hello there, I'm Aly
My Design Philosophies
Empathy first
I dive deep into users' experiences to uncover actionable insights, ensuring our designs are rooted in real-world needs.
Data-driven intuition
I balance hard data with qualitative feedback to create a comprehensive user story, informing design decisions that truly resonate.
Always learning
I am committed to a continuous cycle of testing, learning, and refining designs to ensure they balance business needs with user needs.
Through a comprehensive user research process and co-design, I collaborated in the end-to-end design for a brand new fantasy esports platform therefore improving action visibility, better decision-making, and guide users to success.
Led a team of five researchers in designing a usability test for screen reader users, resulting in actionable recommendations to create a more accessible learning environment for blind and visually impaired users.